686

Remember the pictures I posted a few days ago of Joey's room? Well, I sent one of them to the 686 company so they could see what a fan they had in Joey. As a former brand manager, I know how fun it was for me to see consumers engaged with my product, so I hoped 686 would be enthused to see their logo on his wall.

Now, you never know how a company is going to react when they see their logo used outside of their corporate standards. They may ask you to remove it, obtain special permission, etc., so I knew I was taking a small chance in calling this to their attention. However, from what I gathered of the company culture (from their website), I figured it would be OK.

Well, it was better than OK! Check out their website at www.686.com to see Joey's room featured in the "news" section (link in the upper right corner). In addition to writing a neat little blurb about Joey, they sent him a box filled with snowboarding apparel. His favorite brand, of course!

This was a fun experience with a very cool company. I wish 686 all the best for many, many years to come. So, buy their stuff!